A brief history

15 years working hand in hand with many entrepreneurs and visionaries.

With over 15 years of experience, our group of companies has been involved in all facets of the wood supply chain operations in Nicaragua. From the training of small craftsman workshops to large scale extraction and milling operations, from low cost industrial products to high end furniture and architectural work, from retail sales to large scale projects and resorts. Historically, our raw materials have been sourced from certified primary Indigenous Communities forests, but as our own plantations reach maturity it is increasingly being sourced from our own certified plantations. Today, we offer clients our experience in woodworking and fine craftsmanship to help them design and create beautiful spaces and products that enhance their interaction with their environment combining both simplicity and sophistication. Simplemente Madera Group’s holdings include three FSC-certified plantations located in climatically-diverse areas of Nicaragua,

We have several tree nurseries and one of the most extensive wood-processing and manufacturing facilities in Central America, producing solid wood products as furniture, prefab structures and turn key solutions for hospitality, commercial and residential projects. Today, Simplemente Madera is a 15 year old business and a well established regional brand with world class customers as Hart Howerton, Ache Uve, L.A. Comune Design, Morphosis Architects, 21C hotels, The Independent Collection Hotels, Four Seasons, Mukul Resort, Real Intercontinental Hotels, Morgan’s Rock Ecolodge, Jicaro Island Resort, including projects executed in New York, Cincinnati, Croatia, United Kingdom, Norway, Los Angeles, Dallas, Atlanta, Florida, Mexico, Panama, Costa Rica, Nicaragua and the Brithish Virgin Islands, among others.

Our history timeline

A brief story from the beginnings of Simplemente Madera

Become a Regional Brand in Latin America and the US Market

Our Vision

Become a regional brand in Latin America and the US Market

Simplemente Madera Staff, Management Team & Shareholders have a conviction that becoming a Regional Brand is the catalyst factor for maximizing our sales volumes and profits on all product lines and continue inspiring our team to set world class standards. Therefore, as part of our regional positioning and expansion strategy, Simplemente Madera will open multiple showrooms and sign representation agreements in multiple cities of the target Regions. This has started by our opening showrooms in Panama in2015 and Costa Rica in 2016, as well as representation offices in the USA.

Our Promise

Customer satisfaction

Create outstanding customer satisfaction, while designing solutions that maximize the use and value of available wood resources.

brochure

View our 2016 Corporate Brochure

Click here for our online presentation

Our Goals

World class designers

Attract a team of world class designers that help us integrate beautiful and functional product design with plantation material optimization.

Fight deforestation

Create meaningful customer awareness on the importance of forestry & plantation wood to fight deforestation and carbon emissions.

A global brand

Develop a global brand that maximizes product value and open multiple distribution points to generate sales volume.

World class team

Have a world class team with equivalent manufacturing capacity. Reduce the business-to-customer cost of logistics and commercialization.

Our Core Values

We have chosen three core values—integrity, authenticity and responsibility as the basis of our global corporate culture.

Integrity

“We are transparent & strive for win-win relationships”

Authenticity

“We encourage innovation in everything we do”

Responsibility

“We are committed to social and environmental responsibility”

Our Furniture and Design Center in Panama

NOW OPEN

Some of our prestigious customers